The blog
Notes on design, engineering, and how we build Shoebox.
Engineering
One identity file, whole app
Under Shoebox is a single file that decides every color, radius, and shadow in the product. Here's why we built it that way, and what's actually in it.
Design
Why your app shouldn't look AI-made
Generic gradients and cookie-cutter cards aren't a shortcut — they're a tell. Here's what we chose instead, and why it took longer.